Facebook API Connector

Facebook API connector to send marketing leads

Project Overview

The client approached us to build out a connector with Facebook API to send marketing leads from Facebook into our program. They didn’t want any Zapier or 3rd party solutions. They wanted us to build a tailor-made solution.

Facebook API Connector

Our Understanding

The client had a Facebook page and they wanted us to automate the process of fetching the messages sent to that page to a CRM.

That involved the following

  • We created a Facebook App and showed its working using "test mode" and with test Facebook users
  • The client submitted the App to Facebook for permission to deploy.

Most of the time Facebook approved the app. This app would take about 10 hrs to build. 

Our Responsibility

To build out a connector with Facebook API to send marketing leads from Facebook into our program (No 3rd party solutions), a complete custom built.

Our Solution

We created an FB business App, set up an endpoint, and configured the Webhooks product. Then we used a subscription for FB pages to FB App. Further, we handled Lead Payload and post led to the endpoint on AWS EC2. Finally, we set up a development environment and filled in the required forms to Submit for Review. In the end, we verified subscribed pages with FB App and tested the leads by retrieving them from lead-generation ID and fetching data using the same ID to the CRM.

Technology Used

  • ASP.net, 
  • FB API and PHP
  • AWS EC2

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